More Games, More Sports, More Coverage, More TSN

TSN2 Launches Aug. 29

New 24-hour sports digital network features 800+ hours of live events
Exclusive live coverage of NHL, CFL, NBA, NASCAR, Curling, Tennis and more

TORONTO (August 14, 2008) - More hockey, more football, more golf, more auto racing, more basketball, more tennis, more soccer. And more TSN!

TSN announced today the launch of its new 24-hour sports digital network, TSN2, which hits Canadian TV airwaves on Friday, Aug. 29 at 7 p.m. ET with a jam-packed lineup featuring 800+ hours of live and exclusive major league sports action. Today's announcement further illustrates TSN's leadership and commitment to delivering marquee sports properties and better serving sports fans from coast to coast.

TSN2 will be operating pursuant to an authorization in the TSN broadcast licence from the Canadian Radio-television and Telecommunications Commission.

"In today's day and age of immediacy, fans want and crave live coverage of sports. TSN2 will deliver more premium live sports programming while complementing TSN's already powerful live sports lineup. The days of tape delayed sports coverage on television are over," said Phil King, President, TSN. "Sports fans have identified a strong need and desire for this complementary service. TSN2 provides additional value to our progressive and passionate sports audience as it allows us to air two live events simultaneously, giving sports fans more choice and diversity."

TSN2 is advantageous to sports fans, delivering on three key essentials:

1. Live Sports - a total of 800+ hours of live sports coverage, with an average of one exclusive live event/game per day, available only on TSN2.
2. Encore Telecasts of Live TSN Programming - TSN2 programming features encore performances of key sports events, which aired live earlier in the day on TSN. For example, European-based sporting events which air live on TSN in the daytime, such as Champions League Soccer and select IIHF tournaments and games, will be repeated later in the day on TSN2.
3. Better Timeslots for Western Canada - TSN2 presents better timeslots for Western-based viewers with alternative showings. Events and programming which air in late-afternoon/early-evening in Eastern Canada on TSN will now be repeated in Western prime.

TSN2 launches on August 29 at 7 p.m. ET with exclusive live Canadian coverage of the U.S. Open tennis tournament. TSN2's roster features an exciting lineup of exclusive live sports games and events, including the NHL, CFL, NBA, Curling, International Hockey, Golf, NASCAR Sprint Cup Series, NASCAR Nationwide Series, IndyCar Series, Grand Slam Tennis, Champions League Soccer, Boxing, Mixed Martial Arts, and NCAA Football and Basketball.